B Impact Report

Logo for Beautycounter

Beautycounter

Beauty Products and Environmental Health Education
Certified Since: March, 2013
Location: Santa Monica, California, United States
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline

94.9

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

www.beautycounter.com

Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The Santa Monica, CA-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy efforts to update federal regulations that have stood largely unchanged since 1938. The company delivers on its mission “to get safer products into the hands of everyone” through educating families on how best to avoid harmful ingredients in personal care products, offering safer high-performing products for the whole family and advocating for more health protective laws in Washington D.C.

Beautycounter develops and distributes more than 160 products across skin care, color cosmetics, and personal care collections. Founded by Gregg Renfrew in 2011, Beautycounter launched in 2013 as a direct-retail brand (direct to consumer through multiple channels) that is now available through more than 40,000 Consultants across North America, online at Beautycounter.com, at limited retail locations, and at pop-up shops throughout the US.

Best for the World Honoreeinfo_outline

linkBest for Changemaker 2019 linkBest for Changemakers 2018

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

Previous Overall B Impact Scores

Explore More B Corps

B Corp Directory

RESET
filter_list FILTER
info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.