B Impact Report

Logo for Bird

Bird

Award-winning sustainable eyewear with a social purpose.
Certified Since: March, 2020
Location: Exeter, Devon, United Kingdom
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline

89.5

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

www.birdsunglasses.com

Bird make beautiful, design-led eyewear using high quality and sustainable materials, and for every pair sold they distribute solar light to remote communities in Africa through their Share Your Sun partnership with SolarAid.

Bird's premium frames use materials including FSC certified wood, bio-based acetate and repurposed aerospace aluminium. Founded by three brothers from Devon, UK, Bird is helping to drive change in the eyewear industry by designing beautiful frames that both look great and do good. In 2019, Bird won Frame of the Year with their Blackcap frame, beating huge international competition, and they've been nominated for Frame of the Year again in 2020.

Bird's unique designs are beautiful in their own right, and combined with their Share Your Sun commitment they become a compelling symbol of the power of solar energy to make a difference.

With each pair of Bird sunglasses purchased, a family in Africa benefits from a solar lamp. These solar lamps replace the standard kerosene lamps that are in most households. By eliminating dirty kerosene lamps, families benefit from better health, leading to better mental wellbeing, fewer hours of work and school missed and enabling people to be more productive, as well as saving CO2.

That's the power of #shareyoursun

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.