B Impact Report

Logo for Dai

Dai

Apparel
Certified Since: October, 2020
Location: London, London, United Kingdom
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline

97.4

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

https://daiwear.com

Dai delivers comfort-empowered performance for women everywhere, because the world is better when women succeed.

Born out of a frustration with uncomfortable work clothes, founder Joanna Dai's a-ha moment happened on a flight at the end of an 18-hour work day: "can workwear feel like yoga and still look like a powersuit?" Focused on innovative, eco-friendly and circular economy performance fabrics, Dai's designs balance modern aesthetics, timeless silhouettes and purposeful versatility.

Founded in 2017 around a critical time for the global fashion industry and its environmental impact, Dai is committed to taking action and doing good for its planet and people through the brand and platform. Planet-friendly raw materials is just the beginning. Sustainability is woven into every fibre of the brand DNA and extends to every aspect at Dai, everyday.

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.