B Impact Report

Logo for GroundFloor Media

GroundFloor Media

Strategic Communications, Crisis Communications, Social Media, Digital & Design
Certified Since: April, 2016
Location: Denver, Colorado, United States
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline

96.3

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

www.groundfloormedia.com

GroundFloor Media is committed to putting people first and creating a communications business where integrity, trustworthiness and respect for each other and the greater community is at the core of every decision they make. The company is an award-winning communications firm focused on public relations and crisis and issues management. Its sister agency, CenterTable, helps clients create direct and measurable connections with their target audiences through social media, digital advertising, website design and development, SEO, video production, creative campaigns and content development.

Just 35 team members strong, GroundFloor Media and CenterTable are not large companies. However, community involvement and philanthropy have been an integral part of their agency DNA since they launched in the basement of their founder’s Boulder home in April 2001. To this day, that commitment has never wavered. They set aside approximately 15 percent each year in the form of nonprofit rates, pro bono hours, community involvement investments, Foundation grants, board and staff volunteer commitments and matching employee-giving programs. They have and always will make smart business decisions based on people and their community over profits.

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.