B Impact Report

Logo for Nice and Serious

Nice and Serious

Advertising; Design & Branding; Marketing & Comms; Video Production; Web Design
Certified Since: April, 2020
Location: London, London, United Kingdom
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline

82.9

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

niceandserious.com

Nice and Serious makes creative work the world needs. They're a creative agency crafting award-winning brands, campaigns and content for purpose-driven businesses like innocent, Ben & Jerry’s, IKEA, Unilever and Co-op.

They believe the creative industry has a remarkable power to create change. But let's be real – right now, it's not doing us any favours. It creates false needs and fake desires. The world doesn’t need more of the same. It needs us to draw a line in the sand, and back the people and businesses fixing things. It needs us to change minds, and make people demand better. As a creative agency with real purpose, they do just that. So the world can get what it really needs.

If you want to find out how creativity can help your business have a serious impact, they want to hear from you.

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.