B Impact Report

Logo for Public Democracy, Inc.

Public Democracy, Inc.

Digital marketing, data analytics, strategic & communication consulting
Certified Since: November, 2018
Location: Arlington, Virginia, United States
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline

111.1

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

www.publicdemocracy.io

Public Democracy, Inc., is a data solutions and market intelligence company on a mission to develop better data and more meaningful AI systems that reflect users’ values, support their priorities, and allow them to better share in the value of the data they create. They think of themselves as an “IRL” company because everything they do in the data and digital space is focused on real world outcomes that align what is right with what works. Their best-in-class Values Data provides insight into the core values that motivate Americans to work together and commit to make a difference in the world. And they are pioneering work in more meaningful AI with ground-breaking models to identify and treat people at the earliest stages of opioid addiction, award-winning efforts to support veterans with severe PTSD, and a partnership with the U.S. Census that is informing investment strategies in low-income urban and rural communities nationwide.

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.