B Impact Report

Logo for Treedom

Treedom

Branding and engagement with tree adoption
Certified Since: June, 2014
Location: Firenze, Firenze, Italy
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline

122.4

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

www.treedom.net/en/

Treedom is the only platform that allows consumers and corporations to plant and follow trees online, directly financing farmers around the world.
Since its foundation in 2010, Treedom has introduced innovation and transparency in a traditionally charitable sector, taking old-fashioned concepts and transforming it into a modern tool of communication and engagement.
Trees can be bought for personal wellbeing and social responsibility or gifted to others, evoking a very emotional meaning. After being planted by a local farmer, each tree is geolocated and photographed, allowing users to follow their tree and receive updates and pictures. Thanks to these features, Treedom’s trees are engaging and can become marketing tools for an increasing number of global companies who pursue CSR objectives.
Treedom directly finances small agroforestry projects throughout the territory. The aim is to realize sustainable ecosystems and allow thousands of farmers to support the initial costs of planting new trees, ensuring food autonomy and income opportunities over time.
So far Treedom has supported 27 forestry projects in 17 countries, involving 75.330 farmers, 3,251 corporate clients and 496,000 consumers. This has led to planting more than 1,300,000 trees, absorbing about 401,913 ton of Co2.

Best for the World Honoreeinfo_outline

linkBest for Environment 2018 linkBest for Environment 2016 linkBest for Environment 2015

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.